Marketing
Non disclosure agreements
Building long term consumer relationships, gaining insight into consumer psychology, driving brand identity, bringing innovative product to market. I've been privileged to photograph some very special people that have been involved with marketing campaigns, and clients for the most part have drawn up NDAs for almost all aspects of campaigns that prevent me filling this part of the website with the 'behind the scenes' pictures I'd love to share.
But the one rule surely is that marketing is based on effective communication of brand values, and photography gives an immediate and lasting record of just that. More and more now I'm taking images for social media use, or for internal communications web use, and less and less is going out to traditional media where I started my career.
Either way, some of the most exciting assignments I've worked on have been the creation of some very shrew marketeers.
